Communications News

Plus: Delta explains high prices; PlayDoh’s plan to attract adult women. Let’s start with one basic fact: Americans don’t like data centers. The powerhouses fueling the AI boom aren’t popular. A Gallup poll found that 71% of Americans don’t want a data center built near them. For comparison, only 53% opposed a nuclear power plant The post The Scoop: The secret propaganda push capitalizing on anti-data center sentiment appeared first on PR Daily.

How internal comms can keep employees informed before a company divides. A company can announce a split in one press release, but the employees affected need a story that lasts much longer than that. That’s the comms challenge Comcast faces as it separates its media and technology businesses into two public companies. “You’re essentially having The post Comcast’s upcoming split puts spotlight on employee comms amid major change appeared first on PR Daily.

Plus, one word of caution. Seeing what people are talking about on social media is a great way to learn about their hopes, fears and struggles. For brands, social listening can provide valuable insights that a consumer survey or focus group might miss. “It’s a technique to spot trends, identify emerging topics and explore audience The post The social listening metrics every PR pro should track appeared first on PR Daily.

What brands can learn from its viral Father’s Day campaign. When Southwest Airlines Captain Jim Curtis flew his final trip before retirement, the moment was already sentimental. Then his daughter, First Officer Julia Curtis, joined him in the cockpit, turning the sendoff into a memorable Father’s Day story. The retirement flight, or “fini flight” in The post How Southwest Airlines turned a retirement into 36 million social impressions appeared first on PR Daily.

If these items aren’t in your crisis plan, they should be. Yeah, we know — you have plenty to worry about. But there may be a few under-the-radar comms concerns that should be higher on your long, long list of crises to plan for. Dozens of communicators chimed in on LinkedIn to share the reputational The post The reputational risks you aren’t prepared for, according to communicators appeared first on PR Daily.